How to use a booth QR code to capture useful leads

Decide what should happen after the scan.

A QR that opens a PDF can deliver your brochure. By itself, it does not tell you the visitor’s name, contact details or buying requirement. A scan count measures activity; a useful lead gives your team a way to continue the conversation.

In StallCatalog, walk-up visitors see the catalogue first. To browse further, they verify a mobile number with a WhatsApp OTP. From that point, with lead tracking enabled, product views, searches and enquiries can be recorded against the contact. Verification helps connect activity to a number; it does not establish a buyer’s budget or readiness to order.

Tell people what they will get.

Put the QR where a visitor naturally pauses: next to a sample, at the counter or on a small sign facing the aisle. Give it a plain instruction such as “Scan for our product catalogue”. People should know what will open before they point a camera at it.

Keep the code high contrast, with clear space around it. Print a short catalogue URL below it for anyone who cannot scan. Test the printed sign at the distance and angle visitors will use; a QR that works on your laptop may be awkward behind reflective acrylic.

• The sign explains what the link opens.
• The code is easy to reach without stepping into a conversation.
• The final printed code scans under the stall’s lighting.
• The destination shows your brand and the expected products.

Use a personal link when you are already talking.

The booth QR is useful when several visitors arrive at once. During a one-to-one conversation, your staff can ask to send the catalogue directly on WhatsApp. Check the name and number with the buyer before sharing their personal link.

Record the useful part of the conversation too: the product, the approximate quantity and what you promised to send. A verified number with no context still leaves your colleague guessing on Monday. Explain why you are collecting the contact details and respect the buyer’s contact preferences.

Test the contact record, not just the code.

Before the doors open, scan the printed QR, complete verification, open a product and send a test enquiry. Then check the contact record. If you are testing staff attribution, send a personal invite from each staff login and check which person it is attributed to.

Try the journey on the connection you expect to use at the venue. If the connection fails, have a way to note a buyer’s details with their permission and send the link later. Do not leave your team to improvise their first backup plan in front of a waiting buyer.