How to prepare a digital catalogue for an exhibition
A buyer should be able to find the product you just showed them without asking which page it was on. Start there. Your exhibition catalogue needs to work just as well on a phone in a busy hall as it does on your office screen.
Put the products you are bringing within easy reach.
Use the PDF or product photos you already have as your starting point. Check the range against what will actually be at the stall: a discontinued finish or an old model number can send a conversation in the wrong direction.
Group products by the way buyers ask for them. A furniture buyer might start with lounge chairs; a packaging buyer might start with material or capacity. Product names and categories should make sense to someone who has never seen your internal codes.
Give every product enough detail for the next question.
A good photo gets attention. Dimensions, materials and order quantities help a buyer decide whether to ask for a quote. Keep those details next to the product instead of sending people to a separate specification sheet for the basics.
If prices depend on quantity or customisation, use “Price on request”. That is clearer than an old price that your team will have to explain later. Check any details extracted from a PDF before publishing, especially decimal points, units and prices.
Some products need more than a still photograph. Both StallCatalog Expo Pass and Catalog Pro let you upload product videos up to 10 seconds, add YouTube links and include 3D objects. Use a short clip to show a mechanism in motion or a product detail that is hard to explain in a caption.
- A recognisable product name and reference code.
- A clear photograph of the right model or variant.
- Dimensions, materials and the specifications buyers usually request.
- The minimum order quantity, if one applies.
- A current price or a clear “Price on request” label.
Arc lounge chair · ARC-01 Oak frame, upholstered seat 780 × 820 × 740 mm Minimum order: 20 chairs Price on request
Do one complete run on a buyer’s phone.
Ask a colleague who did not build the catalogue to use it. Let them find a particular product, read its specifications and send an enquiry. Watch where they hesitate. Fixing a confusing product name now is easier than explaining it at every meeting.
StallCatalog catalogues open in the browser, so buyers do not need to install an app. Still test the actual link from WhatsApp and the printed QR on both an iPhone and an Android phone if you can. Use mobile data as well as office Wi-Fi.
- The logo, product photos and text are clear on a small screen.
- The QR opens the intended catalogue.
- The right product is attached to a test enquiry.
- Each staff member knows how to share a personal link.
- Your team knows who will answer new enquiries during the show.
You do not need a new brochure before every show. You need current product details, a link that is easy to share and a team that has tried the whole journey once.