# How to follow up with buyers after an exhibition > Prioritise exhibition leads, write a relevant WhatsApp follow-up and give every enquiry an owner. Includes messages you can adapt after your next trade show. Source: https://stallcatalog.com/guides/exhibition-follow-up Author: StallCatalog Published: 2026-09-15 Updated: 2026-09-15 A buyer opens your link on the train home. A colleague takes another look on Monday. Your catalogue is still in their WhatsApp. The useful question now is who needs a reply, what they are interested in and what you promised them at the stall. ## Start with the people waiting for something. Before sending a general thank-you, pull together the requests you already have: a quote, a specification, a sample or a call. Give each one an owner and a due date. A buyer waiting for dimensions needs those dimensions, not another introduction to your company. Review the day’s contacts while your staff still remember the conversations. Add the details that will matter later: the intended use, likely quantity, delivery location and any timing the buyer actually mentioned. Leave unknowns as unknowns. - Reply to explicit quote and product questions first. - Send anything your team promised at the stall. - Assign each follow-up to one person. - Agree on the next action and when it should happen. ## Use product interest to prepare the conversation. StallCatalog’s lead tracking shows which products a contact viewed, what they searched for and what they asked about. Returning interest gives you a useful starting point when the conversation at the stall was brief. Treat browsing as a clue. Several views of a chair do not prove that someone is ready to order fifty. A shared link may also be opened by a colleague. Use the activity to prepare relevant specifications or a question, then let the buyer tell you what they need. ## Write the message you would want to receive. Mention where you met, name the product and offer one useful next step. Keep the question easy to answer. If the buyer asked for a quote and you have enough information, send the quote rather than asking them to repeat their request. The examples below are starting points. Replace the details with the real conversation, and send them through the channel the buyer agreed to use. ### After a product conversation > Hi Riya, it’s Priya from Atelier. We spoke about the Arc chair at Design Expo. Here’s our catalogue: [link]. Would you like a quote for the oak finish, or are you considering another finish too? ## Ask for the one detail that moves the quote forward. Some enquiries are clear about the product but short on quantity or delivery details. Ask for what your team actually needs to price the order. Avoid sending a long questionnaire when one short reply would do. If the buyer is still comparing options, offer the specification or sample information they need. Agree on a sensible time to check back. A useful answer earns another conversation; repeated generic reminders rarely add anything. ### When the buyer has asked for a quote > Hi Riya, thanks for asking about 50 Arc chairs. Which city would we be delivering to? I’ll check freight and send the quote with the current lead time. ## Review outcomes as well as activity. After the first round of follow-up, look at which conversations became replies, quotes, samples and orders. Compare that with the products and staff activity in your expo report. A large contact list is useful only if your team can act on it. Keep the catalogue current between shows so a buyer returning later sees the right products and details. StallCatalog’s Catalog Pro includes year-round lead tracking. Check the pricing page for the plan that fits your exhibition calendar. ## Take this to the show The best reason to follow up is something the buyer already cares about. Keep the product, the promise and the next step together, so any colleague can pick up the conversation. ## Next steps - [Create your free catalogue](https://app.stallcatalog.com/register?catalog=1) - [Current plans and pricing](https://stallcatalog.com/pricing) - [All exhibition guides](https://stallcatalog.com/guides) ## Related guides - [How to prepare a digital catalogue for an exhibition](https://stallcatalog.com/guides/digital-catalogue-for-exhibitions/index.md) - [How to use a booth QR code to capture useful leads](https://stallcatalog.com/guides/qr-code-lead-capture/index.md)